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     Serving the Horticulture Industry Since 1899

The SNA Conference Goes Virtual

21 Jul 2020 3:26 PM | Karen Summers (Administrator)

Atlanta, Ga., July 20, 2020 – The Southern Nursery Association (SNA) has announced that The SNA Conference will be delivered through a virtual platform in 2021. After careful consideration, the decision was made by the board of directors based on both current and projected limitations due to COVID-19.

The new format will allow broader participation as well as a wider range of topics. The conference will offer industry professionals a dynamic and interactive experience through the 18th SNA Plant Conference and the 65th SNA Research Conference, Keynote Sessions and Panel Discussions and Networking. In addition, SNA will be conducting annual business as well with 122nd Annual SNA Business Meeting. 

“I am excited about the unlimited potential for our audience – and the future of the conference,” said Karen Summers, SNA Executive Vice President. “Pivoting to a virtual platform can have many benefits and allow participation from across the country – or the globe. The primary focus of the conference has been new plants and research. Going forward, we will expand the range of topics to include business-related sessions,” she added.

This new virtual experience will provide opportunities for learning, sharing, and collaborating with peers and experts through Q&A, breakouts, social engagement, and more – all recorded so you can replay a session or share it with other staff. Program content will feature the hottest new plants coming to market, the best practices for growing, and the latest horticultural research from top researchers from across the country. And new for 2021, business related topics will be included as well. Dates, schedule and program details will be announced in the coming weeks.

Founded in 1899, the Southern Nursery Association is a non-profit trade association representing the horticultural industry in the southeastern U.S. The SNA strives to unite and advance the horticulture industry through educational, research and marketing efforts.

For more information on SNA or The SNA Conference contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, 678.809.9992,, or visit the SNA website at


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