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SEGreen – The Next Generation

25 Oct 2016 10:56 AM | Karen Summers (Administrator)

SEGreen – The Next Generation

SEGreen Conference Scheduled for 

August 1 - 3, 2017 in Athens, Georgia

Atlanta, Ga., October 24, 2016 – The Southern Nursery Association (SNA) has announced plans for the next generation of SEGreen. Transforming from a traditional trade show format, the SEGreen Conference will have a clear focus on connecting the industry to identify today’s business challenges and opportunities, develop new insights and solutions, and deliver strategic education for all segments of the horticulture industry. Education will be divided into major areas of focus with content and hands-on training designed to further develop careers and expand business.

The SEGreen Conference, scheduled for August 1 – August 3, 2017, at The Classic Center in Athens, Georgia, will offer industry professionals a dynamic and interactive experience with tours, education, keynote sessions, and participant-driven roundtable discussions.

The conference will kick off with a tour of local nurseries on August 1. Other tour options will include the State Botanical Garden of Georgia, The Trial Gardens at UGA, and a UGA Campus Tour.

The conference will include the SEGreen Plant Conference, the SEGreen Landscape Conference, and the SNA Research Conference (August 2-3). SNA will be conducting annual business as well with 119th Annual SNA Business Meeting, and the SNA State Officer’s Conference. 

The SEGreen Plant Conference will unveil some of the hottest new plants coming to market, the best practices for growing, and offer a unique opportunity to learn from leading industry plant experts. The SEGreen Landscape Conference will feature sessions on plant selection, pest and desease management, business developments, and design, estimating, and installation workshops for the novice or master alike. Continuing Education Units (CEUs) will be available for industry and pesticide certifications and licensing programs. The SNA Research Conference will offer cutting-edge content of the latest horticultural research. These top researchers, from across the country, will participate throughout the event.

This transformation will allow the traditional exhibitor to participate as a sponsor of the event. Sponsorship packages will include all-access passes to allow face-to-face engagement throughout the three days of tours, keynotes, roundtables and educational sessions to create meaningful business relationships without time constraints. The sponsor package will also include tabletop display space, as well as other promotion before, during and after the event. SEGreen will provide a platform to communicate, demonstrate, train or simply engage with customers on a personal, one-to-one level.

“This new format will allow both buyers and sellers more face time to more fully interact, share, and learn without the barriers of the typical trade show format,” said Karen Summers, SNA Executive Vice President. “Our 2016 educational program was a very focused program with such valuable content and lots of exhibitors wanted to participate in the sessions, but they were tied to their booth. I am excited about this evolution, and I am confident the 2017 event will have new energy, with substantive conversations, and provocative discussions, providing insights and new perspectives for everyone involved,” she added.

Athens has a lot to offer – from art, shopping, dining and nightlife to gardens, local nurseries and retail garden centers. The Classic Center, located in downtown Athens, Georgia, offers state-of-the-art technology in modern spaces perfectly paired with restored historical structures. Numerous hotels, restaurants and pubs are within walking distance. Connected by five major highways and convenient to two interstates that link Athens to the Atlanta and the Greenville-Spartanburg International airports.

Founded in 1899, the Southern Nursery Association is a non-profit trade association representing the horticultural industry in the southeastern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. The SNA strives to unite and advance the horticulture industry through educational, research and marketing efforts.

More details of SEGreen will be released in the coming weeks. For further information, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, 678.809.9992,, or visit the SNA website at, or the SEGreen website at


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