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SNA’s Vision for the Future of the Southeast Green Industry: SEGreen Debuts This Summer in Athens, Georgia

11 Mar 2016 1:34 PM | Karen Summers (Administrator)

Atlanta, Ga., March 10, 2016 – The Southern Nursery Association (SNA) has announced plans for SEGreen, a new event, debuting August 30 – September 1, 2016, at The Classic Center in Athens, Georgia. SEGreen will look to the future for Southeast growers, landscapers, and retailers through a regional marketplace, education, and garden, nursery and retail tours. A host of the region’s top experts will participate, sharing their expertise and perspectives on the road ahead.  

This year’s event will kick off with garden, nursery and retail tours on August 30. Included on the agenda is the SEGreen Marketplace, SEGreen Plant Conference and the SEGreen Landscape Conference (August 31 and September 1). SNA will be conducting annual business as well during SEGreen with the 61st SNA Research Conference (August 30 – August 31), the 118th Annual SNA Business Meeting (September 1), and the SNA State Officer’s Conference (September 2).

SEGreen will enable participants to see more green in their future by providing a platform for learning about and sourcing new and innovative products, gaining knowledge about near and long-term industry dynamics, and cultivating new business relationships. SEGreen will attract all industry segments across the Southeast – breeders, growers, landscapers, retailers, researchers, manufacturers, distributors, and service providers. The event is expected to draw more than 2,000 industry professionals.

The SEGreen Marketplace will feature the best plants and related landscape products. The product mix will include ornamental trees and shrubs, color, equipment and related landscape and outdoor living products, garden gifts and accessories, seasonal products, and more – all from the region’s top growers and suppliers.

Education for the grower, the landscaper, and the retailer will be divided into major areas of focus offering breakthrough concepts and hands-on training to further develop careers and expand business. The SEGreen Plant Conference will unveil some of the hottest new plants coming to market and offer a unique opportunity to learn from leading industry plant experts. The SEGreen Landscape Conference will feature estimating, design, and installation workshops for the novice or master alike. The SNA Research Conference will offer cutting-edge content of the latest horticultural research.  Plus, on-floor education will feature new product demonstrations and reviews.

“SEGreen is truly a vision of the future, offering attendees a new opportunity to see leading “green” people, see the newest and most innovative “green” products, and see more “green” in their bottom line, ” said Karen Summers, SNA Executive Vice President. “And Athens has a lot to offer – from art, shopping, dining and nightlife to gardens, local nurseries and retail garden centers. It has the vibe and energy to attract a large audience and build a fresh, new regional event,” she added.

The Classic Center, located in downtown Athens, Georgia, offers state-of-the-art technology in modern spaces perfectly paired with restored historical structures. Numerous hotels, restaurants and pubs are within walking distance. Connected by five major highways and convenient to two interstates that link Athens to the Atlanta and the Greenville-Spartanburg International airports, The Classic Center is the perfect fit for this new event.

Founded in 1899, the Southern Nursery Association is a non-profit trade association representing the horticultural industry in the southeastern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. The SNA strives to unite and advance the horticulture industry through educational, research and marketing efforts.

More details of SEGreen will be released in the coming weeks. For further information, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, 678.809.9992,, or visit the SNA Website at


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