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     Serving the Horticulture Industry Since 1899
The SNA Conference Speaker Profile

Monday, January 8, 2018   |   9:00am - 9:45am   
The SNA Conference SuperSession

Dr. Marco Palma, Associate Professor & Extension Economist
Texas A&M University
College Station, TX


The Forecast – A Preliminary Outlook for the Spring Season

Dr. Charlie Hall, the nation's foremost green industry economist, will team up with Dr. Marco Palma to provide insight on the outlook for the spring season. Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2018 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers. Don't miss this tag team of economic experts in a virtual conversation providing a glimpse of the forecast!

Dr. Marco Palma is Assistant Professor and Extension Economist in the Agricultural Economics Department, Texas A&M AgriLife Extension Service, Texas A&M University System. 

He graduated from the Pan American School of Agriculture, Zamorano in 1999. He holds a BS (2000) in Agribusiness Management and Agricultural Science, MSc (2002) and PhD (2005) in Food and Resource Economics from the University of Florida.

Dr. Palma’s responsibilities involve statewide leadership and coordination for extension educational programs and applied research in Horticultural Marketing by providing technical expertise and educational program development for industry audiences, such as producers, packers, and shippers, wholesale and retail trade.

Other relevant audiences include trade associations and federal and state professionals working with the Texas horticultural industries. Overall responsibilities involve individual and team efforts to plan, develop, implement and evaluate curricula, extension education programs and applied research related to the strategic marketing, risk management and policy/trade issues facing horticultural and nursery industry clientele.



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