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     Serving the Horticulture Industry Since 1899
The SNA Conference Speaker Profile

Monday, January 8, 2018   |   9:00am - 9:45am   
The SNA Conference SuperSession

Dr. Charlie Hall, Professor & Ellison Chair
Texas A&M University
College Station, TX


The Forecast – A Preliminary Outlook for the Spring Season

Dr. Charlie Hall, the nation's foremost green industry economist, will team up with Dr. Marco Palma to provide insight on the outlook for the spring season. Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2018 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers. Don't miss this tag team of economic experts in a virtual conversation providing a glimpse of the forecast!

Dr. Charlie Hall grew up in the industry on a nursery in Western North Carolina. Although an economist by training, he is currently a Professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture. Dr. Hall received both his B.S. in Agricultural Economics and M.S. in Ornamental Horticulture and Landscape Design from the University of Tennessee. He received his Ph.D. from the University of Mississippi and is nationally recognized for his expertise in strategic management and financial analysis in green industry markets.

His major areas of specialization include innovative management and marketing strategies, financial analysis and benchmarking, and the situation/outlook for nursery and greenhouse crops. He is an invited speaker at numerous regional, national, and international meetings of various industry-related associations and organizations.

He is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking. Dr. Hall is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association.



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