European Trends Can Change the Nursery Industry

Green is the most colourful colour and the change to new green is opening a new trend in demand in plants and use of plants. Learn how European trends can change the nursery industry as Rupert shares his knowledge of the international market – plant by plant.

Rupert Spaargaren is a third generation nursery man, raised with a green spoon. He graduated with an MBA Erasmus from University Rotterdam.

W.J. Spaargaren b.v. was founded by Willem Spaargaren as an export nursery. The third generation, Rupert Spaargaren runs the company now, which is still located in Boskoop. Spaargaren travels the world to America, Europe, China and Japan searching for new varieties. By watching the markets on these continents they have access to new and exciting varieties.

MORE ABOUT RUPERT:
www.spaargaren.com