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     Serving the Horticulture Industry Since 1899
The SNA Conference Speaker Profile

Tuesday, January 8, 2018   |   11:30am - 11:55am   
The Southern Plant Conference – Session 12

Mark Krautman, Owner
Heritage Seedlings
Salem, OR


Opportunities to Unite Plant Geeks and Conservationists

Although most nursery-grown plants are used in a constructed, urban landscape, they originated long ago from attractive, wild-collected plants. As habitat destruction and climate change threaten and fragment this resource, why should we care?  How might nursery men and women take a more active leadership role in plant conservation in their region? What specific steps might each of us take to protect 2 or 3 wild genera of plants we’re passionate about that are locally threatened - or even endangered? Can nursery professionals afford to cede leadership on this critical issue to institutions only, to agencies and non-profits? What unique assets do nursery growers have that land trusts, plant societies, arboreta, and educational institutions lack?

Leadership:   Are you up for it in plant conservation?  If not you and me, whom will we trust to do it?

Mark will review his career combining two major passions - woody plant propagation and plant conservation.  Attendees will leave with specific ideas, from working within plant societies, hosting tours of school kids and their parents, offering nursery facilities or staff for local plant conservation efforts, or even assisting in the documentation, propagation, and preservation of threatened/endangered species.

Mark Krautman's Presentation (PDF)


After growing up on a farm in Missouri and graduating from MU in 1975, Mark completed an MS degree at Texas A&M in soil microbiology. He and Jolly, his spouse of 41 years, moved to Oregon and started Heritage Seedlings in 1981. They are each actively involved in all aspects of its management. Of particular inspiration to Mark is propagation – both plants, and people skills among staff. 

Mark has been energetically involved in volunteer work at multiple levels, serving as OAN  President in 2003-2004. Over many years, Mark and Jolly have dedicated more than 500 acres in extensive wildlife habitat restoration. Recipients of numerous awards for resource stewardship, they grow a wide scope of native plants, including rare/threatened species in cooperation with various agencies and non-profits. Their staff botanist runs a separate seed operation that offers more than 85 kinds of Willamette Valley wildflower seeds, and generates a substantial annual profit.

Mark & Jolly continue to expand and improve their line of unusual ornamental tree and shrub liners, consistent with their original strategic goal 37 years ago.


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