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     Serving the Horticulture Industry Since 1899
The SNA Conference Speaker Profile

Monday, January 8, 2018   |   2:00pm - 2:25pm   
The Southern Plant Conference – Session 5

Shannon Currey, Marketing Director
Hoffman Nursery
Rougemont, NC


A New Perspective with Green Infrastructure

Plants for green infrastructure (GI), and the expertise to grow and maintain them, offer our industry new opportunities. But capitalizing on GI requires thinking differently about plants and the value they bring to projects. Shannon will provide an overview of GI and the factors that drive its implementation using Hoffman Nursery’s palette of grasses and sedges to highlight the role plant functionality plays in growing for and promoting this expanding market.

Shannon Currey is Marketing Director for Hoffman Nursery, a wholesale nursery in North Carolina specializing in ornamental and native grasses. Shannon began her career as a social scientist and changed fields to pursue her passion for horticulture. At Hoffman Nursery, she has coordinated the plant evaluation program, managed the sales team, and now oversees the marketing program. Shannon also writes articles for national trade publications and gives talks on grasses to design professionals and industry organizations.



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Shannon with sedges             Green infrastructure with plants provided by Hoffman Nursery

Additional green infrastructure projects with plants provided by Hoffman Nursery

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