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SNA News

Welcome to SNA's News Center – designed to provide you with timely and relevant information about the Southern Nursery Association, press releases and industry news alerts.
  • 03 Jul 2012 2:49 PM | Danny Summers (Administrator)
    Bloomberg's BusinessWeek has just released an article titled "Home Sales Show Bernanke’s Low Rates Are Gaining Traction" that highlights May home sales in the US posted a 9.6% increase over the year prior and 15 percent jump in an index of contracts to buy existing homes that same month suggests the market will continue to improve.  Overall, we are seeing slow but improving indicators.  Here's a link to the complete story: CLICK HERE
  • 19 Jun 2012 1:55 PM | Karen Summers (Administrator)

    June 19, 2012, Acworth, GA – The Southern Nursery Association (SNA) announced today that the proceedings of the 57th Annual SNA Research Conference Proceedings has been compiled and is now available online at www.sna.org. This 381 page proceedings is searchable, downloadable and printable, and is provided free to the industry.


    The 2012 proceedings includes thirteen sections of the latest horticultural research on Container Grown Plant Production, Economics and Marketing, Engineering, Structures and Innovations, Entomology, Field Production, Floriculture, Growth Regulators, Landscape, Pathology, Plant Breeding and Evaluation, Propagation, Water Management, and Weed Control. Seventy-five titles were presented by 197 authors from 15 states and Mexico. A complete list of titles can be found in the Covers and Introduction section, page viii.


    The SNA Research Conference, which began in 1956, provides a forum for horticultural researchers to communicate relevant and recent research findings to the industry. Its origin cannot be traced to any one individual but the roots were planted by several SNA board members recognizing the need to consolidate duplicate research programs throughout the region. From an informal effort of compiling papers gathered from several horticultural research centers and assembled and printed, this two-day conference is held annually and has become world-renowned for quality research. Participants are the top horticultural research and educational leaders from across the county. Hundreds of topics in thirteen categories are shared in presentations that run approximately seven minutes each. A printed agenda and the conference format permits selection of research topics of special interest for those interested in attending. All industry members are invited to attend.


    The annual publication SNA Research Conference Proceedings, from 1991 to current, are available on the SNA website at www.sna.org in Portable Document Format (PDF) for downloading and viewing or printing (more than 11,208 pages).


    The Southern Nursery Association is a non-profit, professional trade association representing the horticultural industry in the southern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. Established in 1899, the SNA strives to provide educational, marketing and networking opportunities essential to the survival of the horticultural industry.


    Details of the 58th Annual SNA Research Conference will be released soon. For further information on the SNA Research Conference, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, 678.809.9992, mail@sna.org. or visit the SNA Website at www.sna.org.

  • 03 May 2012 10:35 AM | Karen Summers (Administrator)

    Caroline Bailey Brinson May passed away at her daughter’s home in Quincy, Florida, on Wednesday, May 2, 2012. Carolyn was the wife of Fount May, Sr., SNA past president, FNGLA past president and active member of IPPS Southern Region. 


    Carolyn was born December 7, 1918, to Dr. John Bradford Brinson and Martha Bailey Brinson at their family home in Monticello.  She was a fifth generation Floridian and descendant of some of Florida’s earliest settlers including John Branch, Florida’s last territorial governor.


    She graduated from Jefferson County High School in 1936 and Florida State College for Women and taught for a short time in the elementary schools of Jefferson  and Gadsden Counties. She married Fountain Howard May, on March 18, 1944. From this union of 63 years she had three children, Fountain Howard May, Jr., Martha Brinson May Sapp, and John Bradford May. She was an active member of the First Presbyterian Church, Quincy, Florida.


    Carolyn taught Bible in the public schools of Gadsden County for 20 years and for 35 years at Robert F. Munroe Day School where she was loved and fondly called ‘MaMay’ by her students.  The school auditorium bears her name and her favorite Bible verse, “Be ye kind, one to another, tender hearted, loving, forgiving one another.”


    She was a member of the Tallahassee Town Committee of Colonial Dames, Kappa Delta Sorority, the Quincy Garden Club, was a recipient, along with her husband, of the 4-Way Test Award of the Quincy Rotary Club, recipient of the Book of Golden Deeds of the Exchange Club of Quincy, an Honorary Life Member of Women of the First Presbyterian Church, Letter of Recognition from Governor Jeb Bush for her dedication and service to Robert F. Munroe School and the Gadsden community,  recipient of a Letter of Appreciation from Congressman Allen Boyd for her passion and commitment to teaching the Bible and High Morals to students in Gadsden County, and recipient of other awards from Gadsden County Public Schools.  She was a Girl Scout leader and assisted several members in achieving the Curved Bar.


    The Lord was always first in her life followed by her family.  The epitome of a true Southern Lady, she lovingly served them dinner every Sunday after church.  Her devotion to her children and grandchildren was a blessing of life lessons, a strong faith, and love for one another.


    She is survived by: her children, Fountain H. May, Jr. (Beth) of Quincy, Martha May Sapp (Bill) of Quincy, John Bradford May (Crystle) of Quincy;  her grandchildren, Ashley May (Beth) of Quincy, Richard May (Melissa) of Quincy, Elizabeth May of Quincy, Carolyn Sapp McIntosh (Josh) of Savannah, Hunter Sapp (Lee Anne) of Atlanta, Andrew Sapp, Marcelle May Rhodes (Billy), all of Quincy, and John Bradford May, Jr., of Tallahassee; her great grandchildren, Lachlan and Hunter McIntosh, David and Jessie May, Lawre Bradley, Lucy, and Fountain May,  Georgia and Gracie Rhodes, and Anna Gray Sapp;  her sisters-in-law Joyce Curry Brinson and Beulah Laslie Brinson, both of Monticello, and many cousins, nieces and nephews.


    Carolyn was preceded in death by her husband, Fountain Howard May, her brothers, Dr. John B. Brinson, Jr. and Edward Bailey Brinson, both of Monticello,  her brother-in-law Donald Ferris May and his wife Addie Belle May of Quincy,  her sister-in-law Lawson May Curry Griffin and brothers-in-law John Curry and Dr. John Mettaeur Griffin, all of Quincy.


    Visitation will be at the First Presbyterian Church Fellowship Hall at 2 P.M with the memorial service following at 3 P.M., Friday, May 4, 2012.


    In lieu of flowers, memorial donations may be made to the Carolyn B. May Scholarship Fund at Robert F. Munroe Day School, 91 Old Mt. Pleasant Road, Quincy, Florida 32352 or to Big Bend Hospice.


    Expressions of sympathy may be mailed to Fount May, Jr., May Nursery, 178 Nursery Road, Havana, FL 32333.

  • 02 May 2012 3:37 PM | Karen Summers (Administrator)

    As reported in Committed to Building the Industry, February 9, 2012, a special State of the Industry Roundtable Discussion, presented by SNA, Nursery Management Magazine, and GSHE, was held during the Gulf States Horticultural Expo in Mobile, AL, in January. The event, sponsored by Atlas Manufacturing, attracted some of the best of the industry and for two and a half hours many topics such as challenges in production labor, insect and disease issues and other factors that affect profitability were discussed.


    There was also some discussion of future consumers, or Generation X and Y, and how reach them. The opportunity to boost sales through consumer channels was also a topic of discussion. Promoting the benefits of our products to both current and potential customers through a common message was felt to have the greatest potential for increasing sales. But the greatest challenge of such a campaign is in organizing the effort and identifying a group to take the lead.


    After the roundtable session, Danny Summers, SNA Board Advisor, contacted several industry members for a followup discussion and to examine how we can engage Generations X and Y that are very involved in the "green" movement. The discussion confirmed the opportunity for our industry (our products) to be accepted by these groups as they are increasingly aware of environmental issues.


    We are fortunate to be a part of the "green" industry - an industry that has products with great benefits. But does the rest of the world know these benefits? Plants help cool the earth, produce oxygen and remove carbon dioxide from the atmosphere. Plants help improve our lives... mentally, physically and socially. And, landscaping not only adds curb appeal but can increase home values as much as 15%. In addition, strategically planted trees can help cool a house and help save as much as 25% on energy consumption. We all know this and a large percentage of the general population knows this. But somehow we are missing the mark on communicating the value of our products to this environmentally focused populous at a time when we have more channels of communication than ever before.


    There is such a "green" or "environmental" reawakening in the world today. There seems to be a renewed interest in protecting the earth and a growing awareness of our "carbon footprint". More and more people now recycle and compost, buy organic, and choose natural, eco-friendly products, although these products usually cost more. Even Home Depot has recently added an Eco Options brand with more than 3,500 products to make it easy for consumers to identify products that have less of an impact on the environment while claiming they're "lowering the cost of living green."


    What do we have to do to get in on the "green" movement? Living green can surely include plants and gardening. But how do we incorporate plants in to the living green concept? Plants have multiple benefits, but none of the benefits are as strong and as simple as cleaning the air that we breath. Perhaps we could promote the message of plants being an automatic air cleaner, or a natural air purifier. Would Plants… Cleaning While We Sleep work? What about, Plants… The Silent Maids? There has to be something to inspire consumers and promote one of nature's most beneficial products and get our industry growing!


    In the past, our industry has tried to implement several strategies for marketing our products. The Nursery Marketing Council which later became The Garden Council created programs such as Fall is for Planting, Plant a Little Paradise, Have a Real Christmas, and Windowsill Gardening. However, the efforts of The Garden Council proved to costly and not effective in encouraging industrywide participation. The Foliage for Clean Air Council was another effort focusing on interiorscaping and created programs backed by NASA Research. Another past effort by The People Plant Council promoted the therapeutic benefits of plants.


    America in Bloom, now in its second decade, promotes horticulture through a nationwide beautification program of education and community involvement by encouraging the use of flowers, plants, trees, and other environmental and lifestyle enhancements.


    There are currently several consumer focused industry initiatives underway. The Grow Initiative is an effort started by Greenhouse Grower to get the horticulture industry growing again. GrowSomething is a part of the Grow Initiative, and is designed as a social media takeover. All you have to do is post something about plants to a social media channel such as Facebook, Twitter, YouTube, Flickr, Pinterest, or blog at least once a day from May 14 through May 18. This includes both personal and business accounts. Sounds like a great effort to get the industry involved and be heard!


    Plant Something is another initiative developed by the Arizona Nursery Association to promote plants through a website designed to assist in locating garden centers. Currently Colorado, Idaho, Massachusetts, Minnesota and Washington state associations have adapted the program for their states.


    Most recently, OFA is exploring how the association might take an active role in developing a national marketing campaign for the industry. Details of this initiative can be found at http://www.greenhousegrower.com/article/23754/ofa-exploring-next-steps-amid-national-promotion-discussion.


    It's exciting to see programs such as these being developed in an effort to create value and promote our products! Perhaps this time around we can pull the industry together to create a unified message that consumers can identify with and recognize the value of plants!


    References:


    America in Bloom

    http://www.americainbloom.org/Home.aspx


    The Grow Initiative

    http://www.greenhousegrower.com/article/23704/what-is-the-grow-initiative


    Greenhouse Grower

    http://www.greenhousegrower.com/article/24789/-growsomething-it-s-a-social-media-takeover


    Plant Something

    http://www.plant-something.org/

  • 09 Apr 2012 1:19 PM | Karen Summers (Administrator)

    The University of Maryland is involved (along with several land-grant university partners) in a USDA-funded project to determine how new sensor-based irrigation networks can benefit the ornamental plant production industry.  We would like your help to better understand current practices in the industry, and have developed a survey that asks questions about water, nutrient, and runoff practices in the industry, and about how the industry can take advantage of recent and anticipated advances in sensor-based irrigation networks.


    The goal of this research is to use your answers, along with those provided by other growers across the country, to create baseline information, and to determine the potential of these systems to improve specific greenhouse, container nursery, and field nursery practices.  This information will help us to document current irrigation and nutrient use practices, and help measure the impacts of changing practices in the future.  It will also help us as researchers and as an industry to define our research goals at the local, regional, and national levels, to help growers address current and future needs.


    We know your time is valuable and worked hard to minimize the amount of your time it will take to complete the survey.  However, the survey still requests a lot of information.  We estimate that the survey should take approximately 20-40 minutes to complete depending on how your operation is set up. Your participation is the key to the success of this project.


    All information you provide will be kept STRICTLY CONFIDENTIAL, and only summary information about the industry and aggregated estimates of economic and environmental impacts will be presented. Your individual responses will not be shared with any state or federal regulatory agency, and will be protected as required by Federal law, as part of the University of Maryland human subjects agreement that you will be asked to agree to before you begin the survey.


    Access the survey by clicking the link below (or typing the address into your internet browser): https://www.research.net/s/ornamental


    Any questions or comments can be directed to John Majsztrik: jcmajsz@umd.edu (preferred) or by phone (301) 405-2778.

  • 09 Feb 2012 11:13 AM | Danny Summers (Administrator)
    During the recent SNA events held in Mobile, AL, in conjunction with the Gulf States Horticultural Expo, a special State of the Industry Roundtable Discussion, presented by SNA, Nursery Management Magazine, and GSHE, was held.  The event, sponsored by Atlas Manufacturing, attracted some of the best of the industry and for two and a half hours many topics were discussed, including challenges in production labor, insect and disease issues and other factors that are affecting profitability.  

    The Need to Grow Consumer Sales  
    As we moved through the topics the discussion took focus on the opportunity to boost sales through the consumer, both commercial and residential. Ideas on how to encourage our current consumers were suggested. These ideas ranged from focusing on the benefits of our products such as improving property values to energy conservation. Participants agreed growth in new construction in the foreseeable future is going to be limited and the majority of opportunities will be in renovation (both residential and commercial).  

    The Consumers of the Future - Gen X & Y
    The discussion of increasing consumer sales progressed toward looking at the potential consumers of the future. These groups are typically described as Generation X and Y, which together, will be larger than the Baby Boomers that are entering into the retirement stages currently. The opportunity to begin to communicate to these groups with positive messages about our products was acknowledged. How to organize such an effort was discussed but no one group is currently positioned to take a lead in such an effort. However, it was agreed if we could have a common message for all industry firms to use each season, we begin to have an impact how these consumers view our products. One idea was to engage our researchers involved the SNA Research Conference's marketing section to help determine how to attract these new consumer groups.

    Follow Up Conference Call with Researchers
    On February 1, Dr. Charlie Hall, Texas A&M, Dr. Bridget Behe, Michigan State Univ., and Dr. Forest Stegelin, Univ. of Georgia, participated in furthering this discussion, particularly in the area of engaging these new consumer groups (Gen X & Y).  The discussion confirmed some indicators of opportunity for our industry (our products) to be accepted by these groups as they are increasingly aware of environmental issues. A number of state or local initiatives with similar focus are underway. A good "first step" might be to help identify these initiatives.  

    Next Step - Help Identify Current Consumer Focused Programs Underway
    In the coming weeks, we will begin to report on some of the Consumer Focused programs being initiated across the country.  In doing so, we hope to bring together a consensus of what we can communicate as an industry to help drive consumer sales of our products.

    Stay tuned for more details!

    Comments:  If you have input you would like to provide on this topic, please enter your comments under the Economics and Marketing Forum (see the bottom of the SNA Homepage after you log in as SNA Member).  Dr. Charlie Hall is moderating this forum.

    If you are not an SNA Member, you can simply send an email to me, Danny Summers, at mailto:dsummers@sna.org.
  • 06 Feb 2012 3:59 PM | Karen Summers (Administrator)
    ACWORTH, GA, February 6, 2012 – Nurseries across the country have been put on alert as this new disease spreads. Boxwood Blight has now been detected in CT, MA, RI, NY, PA, MD, VA, NC, and OR. Here's an overview of the latest facts on this devastating fungal disease from the American Nursery & Landscape Association (ANLA), the Nursery & Landscape Executives of North America (NLAE), the Horticultural Research Institute (HRI), and other industry sources.

    • Pathogen first described in U.K. in mid 1990’s, now throughout most of Europe.  Found in New Zealand in 2002. (Unfortunately, despite published alerts, the U.S. and Canada failed to take protective regulatory measures when they might have had a better chance of succeeding).
    • In U.S., it has now been detected in the states of CT, MA, RI, NY, PA, MD, VA, NC, and OR, and province of BC. In some cases detections have been in nurseries only, in others, in landscape settings.
    • It is a serious disease, appearing to affect most if not all of the commercially important boxwood species and cultivars produced in North America.
    • On a slightly positive note, the blight is NOT a threat to natural/environmental plant resources, or important non-nursery agricultural crops.  It is a nursery and landscape issue.  That said, boxwoods are a major nursery crop and an iconic landscape plant.
    • Marc Teffeau (ANLA/HRI) gave an overview of options for leveraging research funding to address needs.  He explained how and why a coordinated research effort can optimize the ability to tap into multiple funding sources.  HRI leadership has established boxwood blight as an HRI research priority.
    • Aside from the usual HRI grants process, HRI has established the Emerging Issues and Technology Projects – Boxwood Blight Fund as a rapid-response mechanism for passing funding through to urgently-needed research.  The pooling of industry resources through this mechanism enhances ability to secure resources through various government research funding channels. Click Here to read about Maryland Nursery & Landscape Association's recent contribution to HRI for Boxwood Blight Research Efforts.
    • Researchers in NC, VA, and CT  (and potentially others) have emerged ready to contribute their talents to the research effort . USDA’s ARS also has unique capabilities to conduct certain types of research at its biosecure Ft. Detrick facility.
    Click Here to review best management practices provided by Virginia Tech's Hampton Roads Research Center.

    Click Here for the latest Boxwood Blight Buzz from ANLA.
  • 25 Jan 2012 1:07 PM | Karen Summers (Administrator)

    ACWORTH, GA  – January 20, 2012 – The SNA (Southern Nursery Association), a non-profit, professional trade association representing the horticultural industry in the southern U.S., announced today its 2012 award winners. SNA recognize professionals who have demonstrated their commitment to the Southern Nursery Association and the industry through their annual awards program.

    In 1956, the late John B. Wight, Sr., suggested to the officers of the Southern Nursery Association that an award be offered annually to the person of their selection who, in their opinion, had contributed most to the advancement of the industry in the South and to the welfare of the Southern Nursery Association. The award was named the Slater Wight Memorial Award in memory of the late J. Slater Wight, brother of the late John B. Wight, Sr. Nomination and selection is made by the SNA Board of Directors.


    Joseph Claude Kinney was born on April 23, 1946, in Gaines- ville, GA. After graduating from Gainesville High School he attended the University of Georgia (1964-1965) and Gainesville State College (1968-1970). He served in the U.S. Army, 82nd Airborne Division from 1965-1968. In 1972, Joe began his career in the nursery industry at Gro-Plant (known as Simpson Nursery) as an “on the road” salesman. He worked for Baucom’s Nursery (1973-1975) and later became sales manager of Flow- erwood Nursery. In July 1988, he founded Kinney Nursery (65 acres) and today produces a general line of container-grown nursery stock with emphasis on camellia, fruit and nut trees, fruiting vines and bushes, and stock not common to the trade. Joe’s business goal remains the same after 24 years – to produce high quality nursery stock, provide excellent customer service and treat employees, customers, and suppliers with respect.


    Joe received the Alabama Nursery & Landscape Association’s Lifetime Achievement Award in 2010. He was the found- ing President of the GSHE (1998-1999). He is a member of Alabama Nursery & Landscape Association and served as President (1999-2000), a member of the American Nursery & Landscape Association and served as Senator (2006-2010), a member of the Georgia Green Industry Association, the Mississippi Nursery & Landscape Association, the Southern Nursery Association, the South Alabama Nursery Associa- tion, the Tennessee Nursery & Landscape Association, and the Texas Nursery & Landscape Association. He is also member of American Azalea Society, the American Camellia Society, and the International Plant Propagators Society. 


    Joe and his wife Cherry live in Mobile, AL. They have one son, Chad, and two grandsons, Brandon and Alex.


    Kinney follows a long list of fifty-four other industry leaders receiving this prestigious award. Visit www.sna.org for a complete list of winners from 1956 to 2012.


    The Southern Nursery Association is a non-profit, professional trade association representing the horticultural industry in the southern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. Established in 1899, the SNA strives to provide educational, marketing and networking opportunities essential to the survival of the horticultural industry.


    For more information, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, Tel:  678-809-9992, Fax:  678-809-9993, mail@sna.org, or visit the SNA Website at www.sna.org.


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  • 25 Jan 2012 12:07 PM | Karen Summers (Administrator)

    ACWORTH, GA  – January 20, 2012 – The SNA (Southern Nursery Association), a non-profit, professional trade association representing the horticultural industry in the southern U.S., announced today the 2012 David E. Laird, Sr. Memorial Award winner. SNA recognize professionals who have demonstrated their commitment to the Southern Nursery Association and the industry through their annual awards program.


    Established in 1974 by David E. Laird, Jr., in memory of his father, SNA Past President David E. Laird, Sr., this award is presented each year to recognize qualified young men and women for outstanding service in the field of environmental horticulture and to offer inspiration for others starting out in the field. The recipient must be 39 years of age or younger and must be a member of his/her state nursery association. Nominations are made by the SNA Participating State Association with final selection by the SNA Board of Directors.


    Halsey W. Beshears was born on November 27, 1971 in Winter Park, Florida. His family moved to Monticello, Florida in 1973, when he was two. He attended Aucilla Christian Academy in Monticello and graduated from Brookwood School in Thomasville, GA in 1989. He received his B.S. in Social Science from Florida State University and his M.S. in Entrepreneurship from the University of Florida.


    Halsey began his career in the nursery industry in 1997 at his family business, Simpson Nurseries, a wholesale container growing operation servicing the Southeast and Mid-Atlantic Regions, and today is Vice President.


    Halsey’s has participated in and received the following awards: Wedgeworth Leadership Institute Graduate Class V (2002- 2008), Wedgeworth Leadership Board of Directors (2002- 2008), President, FNGLA Big Bend Chapter (2002-2004), FNGLA Board of Directors (2003-2008), President of Tallahassee Young Entrepreneurs Organization (2008), Farm Bureau Family of Jefferson County (2009), FNGLA Young Nursery Professional of the Year (2009), Board of Advisors Farmers & Merchants Bank (2007-2011), FNGLA President (2011-Present), Jefferson County Farm Bureau Board of Advi- sors (2009-Present). He is an active member of Presbyterian Church of Monticello and the Tallahassee Young Entrepreneurs Organization. He has been a Private Instrument Rated Pilot since 2000 with over 1000 hours as PIC.


    Halsey and his wife Cristin have three daughters: Grace Hamilton – 10, Caroline Turner - 8 and Suzanne Whitelaw – 4.


    The Southern Nursery Association is a non-profit, professional trade association representing the horticultural industry in the southern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. Established in 1899, the SNA strives to provide educational, marketing and networking opportunities essential to the survival of the horticultural industry.


    For more information, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, Tel:  678-809-9992, Fax:  678-809-9993, mail@sna.org, or visit the SNA Website at www.sna.org.


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  • 25 Jan 2012 12:03 PM | Karen Summers (Administrator)

    ACWORTH, GA  – January 20, 2012 – The SNA (Southern Nursery Association), a non-profit, professional trade association representing the horticultural industry in the southern U.S., announced today the 2012 Porter Henegar Memorial Award winner. SNA recognize professionals who have demonstrated their commitment to the Southern Nursery Association and the industry through their annual awards program.


    In 1969, an Award of Merit was created to honor those individuals who has made outstanding contributions to ornamental horticultural reasearch and, more specifically, to SNA. In 1972, the SNA Board of Directors resolved that the Award of Merit would be renamed the Porter Henegar Memorial Award for Horticultural Research in memory of the late Porter Henegar, Past Executive Secretary of SNA (1959 - 1972), to commemorate his years of tireless effort and service to this association. The recipient is selected annually by fellow research workers for his/her concern and work toward improving the nursery industry. This year's Porter Henegar Memorial Award winner is Dr. Charles R. Hall. 


    A native of North Carolina, Dr. Hall received his B.S. in Agricultural Economics from the University of Tennessee in 1984 and his Master’s Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986. He then obtained his Ph.D. from Mississippi State University in 1988 and began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.


    Dr. Hall’s expertise in the production and marketing of Green Industry crops is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms. He is an invited speaker at numerous regional, national, and international meetings of various industry-related associations and organizations. He is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking.


    Dr. Hall is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. In academia, Dr. Hall has received Texas A&M University’s Association of Former Students’ Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. Various Extension awards include the Outstanding Extension Publication Award from the American Society of Horticultural Science; and the Certificate of Meritorious Service and the State Early Career Award, both presented by Epsilon Sigma Phi, the professional society of the National Extension Service. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation.


    The Southern Nursery Association is a non-profit, professional trade association representing the horticultural industry in the southern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. Established in 1899, the SNA strives to provide educational, marketing and networking opportunities essential to the survival of the horticultural industry.


    For more information, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, Tel:  678-809-9992, Fax:  678-809-9993, mail@sna.org, or visit the SNA Website at www.sna.org.


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