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SNA – Rebuilding the Marketplace

10 Oct 2011 9:38 AM | Karen Summers (Administrator)

Oak Grove, VA, October 10, 2011 – The Southern Nursery Association (SNA) is moving beyond the small steps it has taken over the past few months to rebuild the association and has begun taking larger steps to focus on rebuilding the marketplace in the Southeast.


Founded in 1899, the SNA was a prominent industry leader for more than 100 years. After a transition of leadership in 2006, and several years of economic downturn, coupled with industry consolidation, a decline in membership and the cancellation of the annual SNA trade show, the 112-year old association found itself in a downward spiral and a stagnant condition. In November of 2010, Danny and Karen Summers, who served the association from 1988 to 2006, contacted the current board of directors and a core group of past presidents and members to encourage them to pull together to save the association.


In February of this year, Karen Summers was appointed Interim Executive Vice President. Danny Summers was appointed Board Advisor. Since then, the group has been hard at work to set new directives for organizational change to rebuild the association and once again become an integral part of the horticulture industry in the southeast. The future focus will be on member services to promote sales and profitability, and monitoring issues that cross state lines and impact the region. Taking advantage of the digital age, vital industry services, current news and relevant information will be delivered online through the new SNA website (www.sna.org). The new website features a virtual marketplace with a robust search engine for locating people, products and services, as well as more than 10,000 pages of horticultural research. Member forums, blogs, and email alerts add to the functionality of the new system.


To assure regional participation and input, several new committees have been created and will be functioning soon. These new committees will assist with efforts to provide communication, education, information and marketing opportunities throughout the region. In addition, the annual SNA Business Meeting and SNA Research Conference have been scheduled and will be held in conjunction with the GSHE in Mobile, AL in January of 2012. A special roundtable discussion, exploring ways to stimulate the marketplace to create more business opportunities in the Southeast is planned to take place during this time. More details to follow.


You can expect to see many changes and lots of activity in the coming months with the launch of the new website, new committee development, member surveys, regional news and information disseminated once again, and industry leaders recognized through the SNA awards program.


The Southern Nursery Association is a non-profit, professional trade association representing the horticultural industry in the southern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. Established in 1899, the SNA strives to provide educational, marketing and networking opportunities essential to the survival of the horticultural industry.


For further information on SNA, contact the Southern Nursery Association, Inc. at 894 Liberty Farm Road, Oak Grove, VA 22443-5200, Voice: 804.224.9352, Fax: 804.224.9352, Email: mail@sna.org or visit the SNA Website at www.sna.org.


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Southern Nursery Association, Inc., 894 Liberty Farm Road, Oak Grove, VA 22443 

Phone/Fax: 804-224-9352, Email: mail@sna.org, Website: www.sna.org

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