July 12, 2011, Oak Grove, VA – The Southern Nursery Association (SNA) is undergoing an extreme makeover. There’s no radical surgery involved, but it’s certainly more than a fresh coat of paint or a new logo. This will never be a tv reality show, but it’s a story worth telling.
After several years of economic pressure, industry change and consolidation, the 112-year old association found itself in a downward spiral. But a dedicated board of directors and a core group of past presidents and members decided the association was worth saving.
It’s no more business as usual for SNA. The future focus will be on issues that cross state lines and impact the region. Vital industry services, current news and relevant information will be delivered online through a new website scheduled to go live very soon. This new website will feature a virtual marketplace, more than 10,000 pages of horticultural research, industry forums, blogs, email alerts, and more.
At a recent board meeting, several committees were designated and will be functioning soon. These new committees will assist with efforts to provide communication, education, information and marketing opportunities throughout the region. In addition, the annual business meeting and research conference have been scheduled and will be held in conjunction with the GSHE in Mobile, AL in January of 2012.
You can expect to see many changes and lots of activity in the coming months as the new website is launched, committees developed, member surveys conducted, regional news and information disseminated once again, and industry leaders recognized through the SNA awards program. The end result of this makeover is sure to leave everyone smiling as SNA moves forward with a new face!