Atlanta, Ga., August 27, 2014 – State officers from nine of the sixteen states within the SNA region attended the 2014 SNA State Officers' Conference on Friday, July 25 following the conclusion of SNA 2014 in Atlanta, Ga. A total of 32 people gathered for this annual gathering of state execs and board members, including representation from AmericanHort and two guests speakers, Tim Whorton, ONPEAK, and Richard Maples, Shepard Exposition Services who delivered a presentation on Industry Trends.
The SNA State Officers’ Conference provides a forum for state leaders to share their experiences and skills and learn from one another. This “think tank” also brings association management and industry challenges to the table during an open discussion forum to look at possible solutions. Each year SNA invites state association executives within the region and their board members to attend.
The day began with an overview of state association comparisons of membership, programs, trade shows and other stats followed by an AmericanHort update from Michael Geary and an HRI update from Joe Albano. After lunch, Tim Whorton and Richard Maples provided an interesting look at trends in the housing/hotel industry and event planning. The remainder of the day was spent on an overview of new programs, success stories and challenges that we all face.
Michael Geary shared the news that AmericanHort will engage its membership and consumers in a project to explore and then identify strategies to expand garden retail over the next 12 months. Along with the Horticultural Research Institute, the association will partner with the MindMarket program of the Columbus College of Art and Design (CCAD), the oldest design college in the United States, with its main campus in downtown Columbus, Ohio. Read more. Dr. Joseph Albano provided an enlightening overview of how HRI directs industry funding throughout the U.S. and the Southern Region. In 2014, $400,000 will be invested in financial support for 16 new projects addressing production, pest management, environmental stewardship, and business and marketing solutions. Read more.
Photos of the conference can be found at http://www.sna.org/page-1862990.
The 2015 SNA State Officers' Conference is scheduled for Friday, July 24, 2015. Conference details and agenda will be available in the spring of 2015.
Founded in 1899, the Southern Nursery Association is a non-profit trade association representing the horticultural industry in the southeastern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. The SNA strives to unite and advance the horticulture industry through educational, research and marketing efforts.
For more information on SNA, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, 678.809.9992, firstname.lastname@example.org, or visit the SNA website at www.sna.org.